One of the best-known Dallas legends is the so-called "Lady of White Rock Lake," a ghostly figure who is said to haunt the park's environs. Everyone it seems has heard one or more versions of the story (which seem to have become more gruesome and embellished over time) but is there any truth to them? Or is the "lady" nothing more than an urban legend that has its counterparts in other U.S. cities? No one seems to know for sure.
In 1953 a detailed account was included in Dallas author Frank X. Tolbert's book, Neiman-Marcus, Texas: The Story of the Proud Dallas Store:
One night about ten years ago a beautiful blonde girl ghost appeared on a road near Dallas' White Rock Lake.
Mr. and Mrs. Guy Malloy, directors for display for the world-famous specialty store, Neiman-Marcus, saw the girl. Only they didn't recognize her, right off, for a ghost. She had walked up from the beach. And she stood there in the headlights of the slow-moving Malloy car. Mrs. Malloy said, "Stop, Guy. That girl seems in trouble. She must have fallen in the lake. Her dress is wet. Yet you can tell that it is a very fine dress. She certainly got it at the Store."
By "the Store," Mrs. Malloy meant the Neiman-Marcus Company of Dallas.
The girl spoke in a friendly, cultured contralto to the couple after the car had stopped. She said she'd like to be taken to an address on Gaston Avenue in the nearby Lakewood section. It was an emergency she said. She didn't explain what had happened to her, and the Malloys were too polite to ask. She had long hair, which was beginning to dry in the night breeze. And Mrs. Malloy was now sure that this girl was wearing a Neiman-Marcus dress. She was very gracious as she slipped by Mrs. Malloy and got in the back seat of the two-door sedan.
When the car started, Mrs. Malloy turned to converse with the passenger in the Neiman-Marcus gown. The girl had vanished. There was a damp spot on the back seat.
The Malloys went to the address on Gaston Avenue. A middle-aged man answered the door. Yes, he had a daughter with long blonde hair who wore nothing but Neiman-Marcus clothes. She had been drowned about two years before when she fell off a pier at White Rock Lake.
The point of this story - for our purposes - is not that Mr. and Mrs. Guy Malloy, a hard-working, sober, no-nonsense couple, say very firmly that they saw a ghost. Other folks say they have seen the beautiful girl ghost of White Rock. The point of this story is that she was a very well-dressed ghost. And Mrs. Malloy at once identified her as wearing Neiman-Marcus clothes.
Original background: [link]
Edited background: [link]